How to reach your target Audience using Google Display Network

Google Display network targeting Methods

Reach your target Audience using Google Display Network, There are Different targeting methods to find your customers using Google Display Network (A powerful system that reaches more than 2 million websites around the world, as well as placing ads on Google’s own properties including YouTube and Gmail. and 90 percent of internet users, the Google Display Network can get your ads in front of targeted audiences across the globe).

The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time.

below are few targeting methods to reach your target audience.


The demographics targeting feature in Google Ads allows you to target users based on their age group, gender, Language, Education, Marital Status, parental status, and household income.


With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Affinity audiences have demonstrated a qualified passion in a given topic, allowing advertisers to reach the people that matter most with their products or offerings.

Custom affinity

Targeting the audience based on  interests, URLs, places or apps that best define them.

With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to more broad, TV-like affinity audiences. Custom affinity audiences are created by using a combination of:

  • Interests entered as keyword phrases
  • URLs to create interest categories based on the content of the website
  • Types of places that people are interested in, or their lifestyles and passions
  • Apps that an ideal customer might be interested in. This doesn’t mean that your ads will show on the apps you specified, but rather to users that have similar apps on their mobile devices. For example, if you enter Google Fit, Google Ads will find users that have fitness-related apps.


What they are actively researching or planning.  In-market audiences is a powerful Google ads targeting tool for reaching users that are determined to be researching or in-market for a particular product.

Similar Audiences

New users with similar interests to your site/app visitors.

Similar audiences is a targeting feature based on first-party data lists, most commonly remarketing lists, that help you expand the reach of your best-performing audiences by targeting new users with similar characteristics to your site visitors.


Remarketing allows for previous visitors to be targeted and followed up with via ads after they’ve initially visited your website. 

Remarketing targeting ranges from the very basic, meaning you’d be able to show ads to anybody who has visited your site, to much more complex targeting.  For instance, Google will allow you to target your ads purely to people who have viewed a video on your homepage, and remained on the site for a certain period of time. The more remarketing lists you’re able to set up, the more strategic you can be when targeting your audience using the display network.


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