Digital marketing is an umbrella term for the marketing of products or services using digital technologies, on the internet, mobile phones, display advertising, and any other digital medium.
Digital Marketing = Data + creativity + Value + keeping it real
The Important Pillars are
- Content
- Design
- Search
- Media
- CRM
- Social
- Mobile
Content
Information, photos, Videos, Audio, Infographic, Graphs, Ebooks, Download
Design
Website Design, Graphics, Email Signatures, Design of Digital Assets, Usability Testing (UX), Unser Interface
Search
Google, Bing, Yahoo and Online directories
Media
CPC, Paid Search, Retargeting, Affiliate Marketing
CRM
Email Marketing, Customer Service, Contact Management, Live Chat, Chatbots
Social
Social Networking, Blogging, Forums
Mobile
Mobile Device Usability, speed of download, apps
