What is Digital Marketing?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, on the internet, mobile phones, display advertising, and any other digital medium.

Digital Marketing = Data + creativity + Value + keeping it real

The Important Pillars are

  • Content
  • Design
  • Search
  • Media
  • CRM
  • Social
  • Mobile

Content

Information, photos, Videos, Audio, Infographic, Graphs, Ebooks, Download

Design

Website Design, Graphics, Email Signatures, Design of Digital Assets, Usability Testing (UX), Unser Interface

Search

Google, Bing, Yahoo and Online directories

Media

CPC, Paid Search, Retargeting, Affiliate Marketing

CRM

Email Marketing, Customer Service, Contact Management, Live Chat, Chatbots

Social

Social Networking, Blogging, Forums

Mobile

Mobile Device Usability, speed of download, apps

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