What is Search Engine Marketing?

Search Engine Marketing (SEM) is an umbrella term that describes the different methods you can use to make your website more visible on search engines so that you can drive more traffic to your site. Search engine marketing blends organic search engine optimization (SEO) with paid search or pay per click (PPC) advertising to increase exposure for your website.

Search Engine Marketing

Below is example of SEO and PPC Search Result

Search Engine Marketing

Why SEM is Important?

  • 93% of online experiences begin with a search engine
  • 81% of people perform some type of online research before making a large purchase.
  • 72% of online marketers describe content marketing as their most effective SEO tactic.
  • 75% of people never scroll past the first page of search engines